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CTA Presented a Draft National Health and Wellness Toursim Strategy to Stakeholders in Jamaica (14-6-11)

Jamaica

Mark Hellyer and Chris Cosgrove of CTA Economic & Export Analysis Limited discuss the potential of medical tourism in Jamaica with Dr. Dana Morris, vice-president of planning and corporate development at JAMPRO, Estella Aryada of the Commonwealth Secretariat and Reginald Budhan, permanent secretary in the Ministry of Industry, Investment and Commerce.

The Assignment

This assignment, funded by the Commonwealth Secretariat, has worked with the Jamaican Health and Wellness Task Force (appointed by the Cabinet) and a wide range of representative stakeholders, to develop a Strategy and Action Plan for the Health and Wellness Tourism Sector. The role of the Task Force has been to supervise and facilitate the implementation of the plan. The experts prepared a diagnostic analysis of the opportunities (global market analysis) and capacity (supply side in Jamaica) outlining the value potential, job creation and growth prospects and the level of task required to realise this potential in 14 agreed sub-sectors. This diagnostic report was presented to a wide range of stakeholders for comments in May 2011. Taking into consideration comments received from stakeholders, the Task Force agreed the strategic position and priorities and selected those sub-sectors to develop within the framework of the strategy. The selected sectors were:

  1. Medical Tourism

New medical tourism developments (including care facilities)

Promotion of existing medical facilities

Boutique wellness spa tourism
Destination wellness spa resort tourism
Spa town attractions

The draft strategy for the development of the above sectors was presented to a wide range of stakeholders and the Task Force for discussion and agreement in mid June 2011. The presentation was positively received by the majority of those present and it was felt that if the recommendations made were implemented Jamaica would benefit significantly from investments in the sector.

The Task Force will review and finalise the Draft Strategy during July 2011 in order to present and submit a final strategy and development plan to cabinet for approval in September 2011.

Established in 1980, CTA has provided trade policy advice to governments throughout the world and assisted private companies expand their export markets.

CTA has undertaken more than 500 projects in over 120 countries throughout the world.

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